Design & Price: Wall-mounted 3-D sign

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they might have produced, and to quote a price for the job. Most of the details are left to the designer’s imagination. The object is to see how different sign makers approach the same project. Here’s the scenario these sign makers were given:

The woman who is opening the Sidestreet Café stops by to discuss a 3D sign. There is a 6-ft. wide brick wall next to her door, and she wants to put a sign that’s “about 3-by-3-ft.” on it. She has seen a few other examples of your 3D signs and liked them. The café literally is on a busy side street downtown with considerable foot traffic. It’s small, with just 12 tables and 8 counter seats and she plans to serve breakfast and lunch. She says she is doing the inside “kind of simple and fun.” She has no logo.

Make a drawing of what you might have suggested to this customer and quote a price. Feel free to include any comments about how you might handle the sale.