Lasers lead to new markets
Jason Lefton has found there is almost no end to the possibilities
Posted on Monday, August 28th, 2017
Most of the market for laser-engraved and laser-cut graphics didn’t exist before the laser. It simply wasn’t possible to cut with such precision, or to engrave almost any surface. People are still discovering what can be done with the laser, so the market is still developing. It’s a case of a new tool creating new markets.
It’s even created shops that are based around the laser. Such is the case with Jason Lefton’s business, Big Secret [bigsecret.com]. Since 2009, Jason has focused on creative collaboration with artists, art directors, design firms and advertising agencies. Most of his work comes from referrals and word-of-mouth advertising.
“From the beginning,” Jason says, “my goal has been to do a broad variety of creative work, rather than just focus on one area like trophies and plaques as some people do. I like the variety and the collaborative work. It keeps things really interesting.