Dan Mika, Buffalo, New York
Dan Mika, Buffalo, New York As I strolled by, one magazine cover stood out at me.
Dan Mika, Buffalo, New York Using the principles suggested by the most attention-grabbing magazine—a bold graphic (a photo would have worked), a line of reverse copy on a dark background, smaller secondary text and keeping the text in copy blocks, I could come up with a truck layout like this.

Tips & Tricks

Timesaving shortcuts from SignCraft readers

By signcraft

Posted on Monday, August 28th, 2017

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Finding fresh ideas for effective sign layouts

If you’re looking for “eye grabbing” ideas for trucks, signs and banners, try this. Walk quickly past the greeting card or magazine rack at the supermarket. This quick walk mimics the indifference of the typical viewer towards signs. Make a mental note of which magazine best grabs your eye.

Go back and snap a photo of the winner. Use that photo as the basis of the next sign layout that it is appropriate for.

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