CNC routers deliver head-turning signage
By SignCraft Magazine
Posted on Monday, October 30th, 2017
“My CNC router is probably one of the best investments I’ve made,” says Brad Getter, Megagraphics, Eureka, California. “A router will let you make $1800 on a sheet of material rather than $300.”
It’s true: CNC routing opens the door to more profitable 3D signage. 3D signs command a higher price because they deliver more advertising and image-building value to the customer. And that delivers profits to a sign shop’s bottom line.
There’s never been more competition for the viewer’s attention, so taking advantage of 3D to add appeal to a sign makes great sense. It helps set a sign apart in the sea of flat, rectangular signs. This is an obvious fact that you can market. It can help you move your shop away from lower-profit, highly competitive work.
The CNC router can handle all sorts of routine production tasks, like cutting panels, letter faces and drilling. It can also let you produce beautiful signs of all sizes in a fraction of the time it would take to do it by hand.
Here’s a gallery of signs that show the power and effectiveness of 3D. In every case, the sign maker took advantage of the efficiency of a CNC router to create a sign that gives their customers an edge in the marketplace.