Rebranding my own small business
I’ve helped other businesses do it for years. Now it was my turn.
By Dan Antonelli
Posted on Thursday, October 26th, 2017
In the 22 years since I founded Graphic D-Signs, I’ve helped rebrand more than 1,000 small businesses around the globe. I’ve always understood why it’s a decision that business owners don’t take lightly. But now, I have an even greater appreciation for my clients’ struggles, excitement and challenges— because I just experienced it myself. Here’s what it was like for me to walk in my clients’ shoes while I rebranded my own agency.
In May 1995, I walked into a New Jersey courthouse and registered my business as a sole proprietor. I was young and still had a “day job” as a graphic designer in New York City. Like most entrepreneurs, I was full of ambition and energized about the possibilities.