Rebranding my own small business
By Dan Antonelli
Posted on Thursday, October 26th, 2017
In the 22 years since I founded Graphic D-Signs, I’ve helped rebrand more than 1,000 small businesses around the globe. I’ve always understood why it’s a decision that business owners don’t take lightly. But now, I have an even greater appreciation for my clients’ struggles, excitement and challenges— because I just experienced it myself. Here’s what it was like for me to walk in my clients’ shoes while I rebranded my own agency.
In May 1995, I walked into a New Jersey courthouse and registered my business as a sole proprietor. I was young and still had a “day job” as a graphic designer in New York City. Like most entrepreneurs, I was full of ambition and energized about the possibilities.