Rebranding my own small business
By Dan Antonelli
Posted on Thursday, October 26th, 2017
A building, a new beginning
For seven years, I drove past a piece of vacant land on my daily commute to the office. In my head I visualized our growing agency, one day, building a new office on that property. A couple of years ago, the plans fell into place to make that dream a reality. That’s when I decided it would represent a new beginning for us—a new chapter in our agency’s story. Finally, the time had arrived to adopt a name and brand that truly represents us, our culture and what we stand for.
When I announced to my team that we would be changing the name of the business, everyone was on board. Many had been advocating it for a while. But what would the new name be? Hey, we help clients figure that out all the time. It wouldn’t be too hard, right?