Deprecated: Function split() is deprecated in /var/www/html/signcraft.com/wp-content/themes/blankslate/single.php on line 93
Larry Williams [Williams Graphics] has carved out quite a niche in custom automotive illustrations and t-shirt design work—essentially establishing himself as one of the best in this genre. This was done for a client in Tennessee who owns a hot rod shop. This is his personal car. The art became a symbol for his company and was featured on many of his products. Larry also created their official logo.

Deprecated: Function split() is deprecated in /var/www/html/signcraft.com/wp-content/themes/blankslate/single.php on line 93
Another example of Larry’s work, which was done for a client in California. The client does all of the screen printing and event sales for the XDRL.

Deprecated: Function split() is deprecated in /var/www/html/signcraft.com/wp-content/themes/blankslate/single.php on line 93
These three panels by Todd Hanson [Hanson Graphix] were shipped to clients all the way in Australia.

Deprecated: Function split() is deprecated in /var/www/html/signcraft.com/wp-content/themes/blankslate/single.php on line 93
These three panels by Todd Hanson [Hanson Graphix] were shipped to clients all the way in Australia.

Deprecated: Function split() is deprecated in /var/www/html/signcraft.com/wp-content/themes/blankslate/single.php on line 93
These three panels by Todd Hanson [Hanson Graphix] were shipped to clients all the way in Australia.

Deprecated: Function split() is deprecated in /var/www/html/signcraft.com/wp-content/themes/blankslate/single.php on line 93
Colonial and Comfortemp were both clients we met at a trade show for the heating and air conditioning industry. Neither client is local to us, and all communications after first meeting in person at the show were done via phone.

Deprecated: Function split() is deprecated in /var/www/html/signcraft.com/wp-content/themes/blankslate/single.php on line 93
Colonial and Comfortemp were both clients we met at a trade show for the heating and air conditioning industry. Neither client is local to us, and all communications after first meeting in person at the show were done via phone.

Finding work beyond your neighborhood

By Dan Antonelli

Posted on Sunday, December 31st, 2017

The biggest challenge most sign companies have today is trying to be competitive in a tough competitive landscape, which is enabling more and more people to outsource work outside of their local community. For my business, 15 years ago, nearly 85% of my work was located within 30 miles of my business. Today, it’s the total opposite, with only 15% of our revenue being derived from clients within New Jersey, and the rest mainly throughout the country and across the globe.

Fifteen years ago, if you had said the majority of our business would be based on designing brands, truck wraps and marketing solutions to people we’d never met, I might have thought you were a little crazy. Even today, the idea of designing a logo and truck wrap for a client in Australia from our office here in New Jersey seems a little crazy.

But that’s what’s happening in a global economy—even if you’re primarily selling your goods in a local one. But why couldn’t you sell your work elsewhere? What would it take and how would you go about it?


Read this article and many more like it with a subscription to SignCraft.

Subscribe today for full access to all of our exclusive content!
- or -
New users get 7 days FREE — Register Now!

Dan Antonelli

Dan Antonelli owns KickCharge Creative (formerly Graphic D-Signs, Inc.) in Washington, New Jersey. His latest book, Building a Big Small Business Brand, joins his Logo Design for Small Business I and II. He can be reached at dan@kickcharge. com. Dan also offers consulting and business coaching services to sign companies. For more information, visit danantonelli.com. On Instagram: @danantonelli_kickcharge.