Finding work beyond your neighborhood
By Dan Antonelli
Posted on Sunday, December 31st, 2017
Find your niche
When I wanted a sign for my new building, I wish I could have gone local, but I wanted the best in the business to create something amazing for me. So I chose Roger Cox from House of Signs all the way in Colorado. There’s a perfect case in point. In my view, his company is one of the best in the world at dimensional signs. I didn’t get quotes from anyone else, because my feeling was no one else could do what he and his team do.
The key there, is that if I wanted the best, I literally felt like I had no choice but to hire his company.
What are you the best at?
There are certain people who continue to excel in different aspects of the sign business. They become known as the go-to people for certain types of work. Maybe you’re awesome at wall murals. Or maybe it’s custom airbrushing and pinstriping. Whatever the case may be, think about what you’re great at and then work harder to be even better. The folks who are on top of their game didn’t get there by accident— they continue to perfect their craft each and every day. And their dedication to their craft is reflected in the quality they produce.