Deprecated: Function split() is deprecated in /var/www/html/signcraft.com/wp-content/themes/blankslate/single.php on line 93
Larry Williams [Williams Graphics] has carved out quite a niche in custom automotive illustrations and t-shirt design work—essentially establishing himself as one of the best in this genre. This was done for a client in Tennessee who owns a hot rod shop. This is his personal car. The art became a symbol for his company and was featured on many of his products. Larry also created their official logo.

Deprecated: Function split() is deprecated in /var/www/html/signcraft.com/wp-content/themes/blankslate/single.php on line 93
Another example of Larry’s work, which was done for a client in California. The client does all of the screen printing and event sales for the XDRL.

Deprecated: Function split() is deprecated in /var/www/html/signcraft.com/wp-content/themes/blankslate/single.php on line 93
These three panels by Todd Hanson [Hanson Graphix] were shipped to clients all the way in Australia.

Deprecated: Function split() is deprecated in /var/www/html/signcraft.com/wp-content/themes/blankslate/single.php on line 93
These three panels by Todd Hanson [Hanson Graphix] were shipped to clients all the way in Australia.

Deprecated: Function split() is deprecated in /var/www/html/signcraft.com/wp-content/themes/blankslate/single.php on line 93
These three panels by Todd Hanson [Hanson Graphix] were shipped to clients all the way in Australia.

Deprecated: Function split() is deprecated in /var/www/html/signcraft.com/wp-content/themes/blankslate/single.php on line 93
Colonial and Comfortemp were both clients we met at a trade show for the heating and air conditioning industry. Neither client is local to us, and all communications after first meeting in person at the show were done via phone.

Deprecated: Function split() is deprecated in /var/www/html/signcraft.com/wp-content/themes/blankslate/single.php on line 93
Colonial and Comfortemp were both clients we met at a trade show for the heating and air conditioning industry. Neither client is local to us, and all communications after first meeting in person at the show were done via phone.

Finding work beyond your neighborhood

By Dan Antonelli

Posted on Sunday, December 31st, 2017

Find your niche When I wanted a sign for my new building, I wish I could have gone local, but I wanted the best in the business to create something amazing for me. So I chose Roger Cox from House of Signs all the way in Colorado. There’s a perfect case in point. In my view, his company is one of the best in the world at dimensional signs. I didn’t get quotes from anyone else, because my feeling was no one else could do what he and his team do.

The key there, is that if I wanted the best, I literally felt like I had no choice but to hire his company.

What are you the best at? There are certain people who continue to excel in different aspects of the sign business. They become known as the go-to people for certain types of work. Maybe you’re awesome at wall murals. Or maybe it’s custom airbrushing and pinstriping. Whatever the case may be, think about what you’re great at and then work harder to be even better. The folks who are on top of their game didn’t get there by accident— they continue to perfect their craft each and every day. And their dedication to their craft is reflected in the quality they produce.


Read this article and many more like it with a subscription to SignCraft.

Subscribe today for full access to all of our exclusive content!
- or -
New users get 7 days FREE — Register Now!

Dan Antonelli

Dan Antonelli owns KickCharge Creative (formerly Graphic D-Signs, Inc.) in Washington, New Jersey. His latest book, Building a Big Small Business Brand, joins his Logo Design for Small Business I and II. He can be reached at dan@kickcharge. com. Dan also offers consulting and business coaching services to sign companies. For more information, visit danantonelli.com. On Instagram: @danantonelli_kickcharge.