Design & Price: Box truck lettering

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they might have produced, and to quote a price for the job. Most of the details are left to the designer’s imagination. The object is to see how different sign makers approach the same project. Here’s the scenario these sign makers were given:

These two partners had you do a basic lettering job on their pickup truck last year. Now they’ve added a box truck and want it lettered. Back when you did their pickup, you had explained the advertising value that comes from having an effective logo. They want a logo design that they can use on this box truck and on future vehicles. They want to include a slogan, too, but they are open to your ideas. Make a drawing of what you might have suggested to this customer and quote a price.

John Deaton
Deaton Design Studio | Evarts, Kentucky