The laser makes short-run POP displays practical
And the ability to quickly make a prototype makes sales easier
By SignCraft Magazine
Posted on Tuesday, January 2nd, 2018
“I know that some sign people find a niche for their laser work then more or less stay there,” says Mike Duran, Insight Products and Services, Pueblo, Colorado. “They do acrylic letters or ADA signs or nameplates or industrial marking. But I think it’s better to have an open mind and to be creative. The equipment can open the doors to markets you didn’t even know were out there.”
One of the markets Mike has found is with entrepreneurs who are developing a product. He helps on the design and packaging side as well as actual production. It can be anything from a keychain to a display to a piece of equipment that does specialized production.
“We market ourselves more as a short- run manufacturer than as a sign shop,” says Mike. “We’ve gotten deeper into the 3D world, including 3D CAD design work. We’ve also added a 3D printer that we use for creating prototypes and other projects, and we’ve added a flatbed printer, flatbed digital cutter, and a 3-by-4-ft. vacuum former. We can produce short-run point-of-purchase displays to help businesses market their products.”