Design a winning trade show booth
By Dan Sawatzky
Posted on Monday, February 26th, 2018
Imagine walking past more than 1,000 displays—all brightly colored and each filled with eye candy. As people looked at our display we quickly discovered they were confused as to what we did. Multiple signs from park projects were on display as were dozens of photographs, models and concept art pieces. We found ourselves constantly explaining what we did.
We also found that two or three visitors plus the three of us quickly filled our display space. This meant that when we were busy, many people simply walked by, seeing little. We took all of these lessons to heart.
Second year display
As we prepared our booth for the second year we were determined to make some dramatic changes. We did the work through the summer even though the show was still months away. Doing so allowed us to think things through methodically and un-rushed. We decided to double the space of our booth to 200 square feet this year. We added two five-foot wings to our ten-foot display to fill the twenty-foot-wide space. We also displayed much less this time. The focus instead was a very simple message: Who we are and what we do.