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As always, it starts with a concept drawing. We had just gotten our MultiCam CNC plasma cutter before building the booth, which meant we could do some pretty amazing and fancy metalwork. The booth itself would be a showcase of our creative and problem-solving abilities.
The booth itself was part of our presentation and showcased what we did. Because we knew the booth would be handled by forklifts out of our control we purposely aged the display. Any new scrapes would blend right into those we purposefully incurred as we built the display.
We crammed our ten-foot booth with tons of our very best work. This included signs, models, concept art and dimensional displays. We even included a TV to show videos of our projects. The booth was a reflection of how our design studio looks, somewhat cluttered but overflowing with creativity.
The booth itself was part of our presentation and showcased what we did. Because we knew the booth would be handled by forklifts out of our control we purposely aged the display. Any new scrapes would blend right into those we purposefully incurred as we built the display.
The booth glowed brightly under our additional lights. We played warm colors against cool for maximum effect. The booth was informative yet simple. If guests wanted more information we had our iPads and computers at the ready. We also had the apps on our mobile phones to scan their badges and take notes to follow up with more information later.

Design a winning trade show booth

By Dan Sawatzky

Posted on Monday, February 26th, 2018

Another first-place award The new display was a hit during the four-day show this year. Our simpler message was much easier to understand. We received a wonderful response with more inquiries and many more leads than the previous year. We also garnered a second first-place Brass Ring Award for best display. When the judges came to present us with the award we asked them to help us with a small task. We had optimistically prepared a second decal announcing such a win. We had kept it secretly tucked behind our display until needed.

Next year we will be returning once more with a few small changes to tweak the display just a bit more. The booth will sport a new color and a different center display to keep things fresh. There will be some new models and drawings on the walls. But our message will remain very simple: We are going there to tell folks who we are and what we do.

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Dan Sawatzky

Dan Sawatzky's shop, Sawatzky's Imagination Corporation, is in Chilliwack, British Columbia, Canada. Dan shares his experience in his Sign Magic Workshops on 3-D sign making, and his Sculpting Workshop.


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