Design Clinic: Banner makeover

By Bob Behounek

Posted on Friday, February 23rd, 2018

Relocating the logo Our memory-recall cancer logo needs to qualify that it’s for colon cancer, but with so much info it’s a perfect opportunity to reduce its importance with lesser reflectivity. The subtle use of gray and white allows the logo to settle towards the background and not interfere with our message at all.

I’m linking that color gray with the background shape behind our business address. The cancer logo and our address will share the same color to help readers understand the next important message all in one glance.

I fought with the last-but-not-least information, which is the name of our client and their phone number—just in case someone out there had the time to pull over and jot down a phone number! Maybe the website would be more useful here instead. I guess I’ll leave that up to the client to decide.

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Bob Behounek

Bob Behounek has spent over 40 years as a sign artist and pinstriper in the Chicago, Illinois, area.