Product mockups are a powerful sales tool
By SignCraft Magazine
Posted on Wednesday, February 28th, 2018
Imagine being able to show a client a variety of end products using their logo without having to actually print, cut or manufacture the actual project.
Product Mockups are template files that allow a Photoshop designer to replace a temporary graphic layer with one of their own designs. The heavy lifting is done behind the scenes, making it possible for a person with average Photoshop skills to create extremely compelling comps that show the customer how their logo would look in other applications—on a window, a sign, a shirt or many other possibilities.
It takes only a quick web search for “product markup” to locate a variety of vendors offering a wide list of mockups. Some sites sell the mockup “sets” individually. Other sites offer subscriptions. The examples in this article were licensed through Envato Elements. For the $29.95 monthly fee, I downloaded quite a few product markups for this article. Most packages have six to ten versions—some have 50 or more.