Hand-carved 4-by-12-ft. HDU architectural carving for a residence
Sign and mounting design, using the client’s logo. Sign is 3-ft. in diameter and mounting is 7-ft. tall. “I wanted to use the mounting to create a presence, because the sign is really just a circle. A hanger can bring a sign to life.”
Design for a sign Shane will be making soon.
CNC-cut letters on 2-by-5-ft. HDU panel with a custom steel hanger; designed by Shane and fabricated by a sign company.
“I built this 12-ft.-tall HDU sign structure years ago,” says Shane, “and refitted it with their new branding.”
Hand-carved, gilded lettering on a 30-in.-by-10-ft. HDU panel
15-ft.-tall wall sign, designed and painted by Shane
Beer can packaging designed by Shane. “I think packaging is like sign crafting. These cans are just small signs—they just happen to have liquid in them.”
Examples of branding for a gourmet food company that is used across their packaging, marketing and promotional items.
Monument sign designed by Shane, with CNC production outsourced to a sign shop
Hand carved on 10-in.-by-8-ft. western red cedar panel that is 6-in deep and inset into a log on a custom log home
Carved western red cedar door themed on the traditional Inuit Dancing Bear legend
Shane Durnford

Shane Durnford

By SignCraft Magazine

Posted on Wednesday, February 28th, 2018

I get a kick out of setting a sign in perfectly with its environment, and I’ve always tried to do that in Creemore. Signs that fit like that can add a lot to the look and feel of a community. I get a lot of satisfaction from that.

Marketing it: The market for premium signs is quite small and always has been, so marketing this work has always been a bit of a challenge. Fortunately, many of my customers remember me, and many of my signs are still up in the Creemore area. Before, most of my work came from within a 200-mile radius of Creemore. I think that will still be the case.

Word-of-mouth is still the best advertising for me. I get a few inquiries from online, but when someone sees your work then seeks you out it’s completely different. They know what you can do.

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