Bruce Ottway Ottway Signs | Murray, Kentucky
Russ Mills Russ Mills Signs | Pineville, Kentucky

Design & Price: 32-sq.-ft. freestanding sign

By SignCraft Magazine

Posted on Monday, July 2nd, 2018

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they might have produced, and to quote a price for the job. Most of the details are left to the designer’s imagination. The object is to see how different sign makers approach the same project. Here’s the scenario these sign makers were given:

The pastor of a small local church stops by to see about a freestanding sign for in front of their building, which is on a two-lane country road just outside of town. The name of the church is on the building, but he would like to add a double-face sign closer to the road that would be more visible to passing traffic.

As you talk with him, you realize he doesn’t have the budget for a 3D sign, but still wants something more attractive than basic identification—or as he puts it, “Something that makes it look a little special…” You suggest a flat sign with a few upgrades.


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