What’s it cost to produce this truck lettering?
By John Deaton
Posted on Tuesday, August 28th, 2018
24 sq. ft. black Oracal 751 film: $24
16 sq. ft. white Oracal 751 film: $16
6 sq. ft. gray Oracal 751 film: $6
Application tape: $8
Total materials: $54
Cut, weed and tape vinyl: 2 hours
Apply vinyl graphics to truck: 2 hours 15 minutes
Total time: 4 hours 15 minutes
I’ve done quite a few trucks for this customer in the past, and they recently called to say they had another pickup that needed lettered. We use the same design on all their trucks, so there was no need to send a sketch for the customer to review. I did, however, go by to measure the areas on the truck that would be lettered so that I could accurately cut the vinyl film in advance.
Back at the shop, I began cutting the vinyl for the job. This is a multi-color project, so there was a fair amount of vinyl to cut and weed. I use Oracal 751 film for vehicle lettering because I’ve had good results with durability. These trucks are on the road a lot and take quite a bit of abuse.
After cutting, weeding and taping the vinyl, my son and I headed to the customer’s shop to install the lettering. Parts of the design have four layers, but we’ve been doing this a long time, so within a couple hours or so, we lettered the doors, bed, hood and tailgate. I almost always apply the vinyl dry, which makes the job go a little quicker than it would with wet application. Then it’s time for a soda and back to the shop.