Sell the subtle aspects of branding
It helps create the right image in the mind of the customer
By Dan Sawatzky
Posted on Monday, October 29th, 2018
One of many lessons I’ve learned from visiting Disney theme parks is the importance of branding, which is the way a business creates an image of their company in their customers’ minds. Disney is very good at it! If you are observant, you will notice corporate emblems incorporated everywhere, often in places not expected. I suspect most people don’t really see this branding but the impression is there none the less.
We have incorporated these same types of ideas into what we offer to our customers. It offers a way for our customers to brand their businesses in a classy fashion. It is also a way we can upsell a project. We believe it to be a better business model to do more, and better quality work for fewer discriminating customers. That allows us to be more selective in what we take on.
The best way to sell this kind of service is to do it well on our own projects ﬁrst. It sells itself to the customers who take notice.
Dan Sawatzky's shop, Sawatzky's Imagination Corporation, is in Chilliwack, British Columbia, Canada. Dan shares his experience in his Sign Magic Workshops on 3-D sign making, and his Sculpting Workshop.