Roger Cox, House of Signs, Frisco, Colorado
Roger Cox, House of Signs, Frisco, Colorado
The prior truck wrap was functional, but beyond that, lacked the ability to communicate the brand promise. Like most white vans, it also blended to the background.
When we designed the new brand, we tried to think of ways to make a memorable mascot a part of their brand story, as well as a very unique color palette.
Nice before
It’s hard to imagine anything but a great experience when you see this new brand and vehicle wrap that we designed. Bold colors and a friendly visual help them form a positive brand promise.
Roger Cox, House of Signs, Frisco, Colorado
Roger Cox, House of Signs, Frisco, Colorado

Signs deliver powerful first impressions

By Dan Antonelli

Posted on Monday, October 29th, 2018

When it comes to making a good first impression, nothing compares to the impact a great sign or truck wrap can make. It does so much to establish how a consumer views that business. Many small businesses overlook how important it is to make that positive first impression, which means they must then work harder to establish a positive impression of their business in the minds of their prospective customers.

As a result, they must invest more heavily in other marketing, because their signage or vehicle wrap is not communicating a positive brand promise. Is it better to have a consumer assume that this restaurant or retail business must be amazing—just by what the signage communicates—rather than hope they can come inside and establish that impression after they eat? The reality is that consumers might never come inside if they don’t think the signage personifies a pleasant experience.

Successful brands = positive impressions


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Dan Antonelli

Dan Antonelli owns KickCharge Creative (formerly Graphic D-Signs, Inc.) in Washington, New Jersey. His latest book, Building a Big Small Business Brand, joins his Logo Design for Small Business I and II. He can be reached at dan@kickcharge. com. Dan also offers consulting and business coaching services to sign companies. For more information, visit danantonelli.com. On Instagram: @danantonelli_kickcharge.