Signs deliver powerful first impressions
Effective, appealing signs will save your client money on their marketing
By Dan Antonelli
Posted on Monday, October 29th, 2018
When it comes to making a good first impression, nothing compares to the impact a great sign or truck wrap can make. It does so much to establish how a consumer views that business. Many small businesses overlook how important it is to make that positive first impression, which means they must then work harder to establish a positive impression of their business in the minds of their prospective customers.
As a result, they must invest more heavily in other marketing, because their signage or vehicle wrap is not communicating a positive brand promise. Is it better to have a consumer assume that this restaurant or retail business must be amazing—just by what the signage communicates—rather than hope they can come inside and establish that impression after they eat? The reality is that consumers might never come inside if they don’t think the signage personifies a pleasant experience.
Successful brands = positive impressions
Dan Antonelli owns KickCharge Creative (formerly Graphic D-Signs, Inc.) in Washington, New Jersey. His latest book, Building a Big Small Business Brand, joins his Logo Design for Small Business I and II. He can be reached at dan@kickcharge. com. Dan also offers consulting and business coaching services to sign companies. For more information, visit danantonelli.com. On Instagram: @danantonelli_kickcharge.
