Tips & Tricks

Less is more: Use before-and-afters to sell signs

Although retired from Corporate Image of Illinois, the architectural design and consultation firm I established in 1969 and sold in 2006, I’m still very much attuned to sign design, especially those of poor design. The pictured sign could be judged as the poster child for that category.

Jupiter Medical Center has an outstanding reputation among healthcare facilities for patient care, but that lofty characterization doesn’t carry over to the sign design for its outpatient center. It appears as though it was a victim of design-by-committee, as each department listed may have insisted on full name recognition.