Design & Price: Window lettering
Posted on Saturday, December 29th, 2018
A hair stylist is opening her own salon inside a commercial building downtown. It is in a cluster of small shops and offices along a wide interior hallway with entrances at each end. She would like to use a sign on the 6-ft.-wide, 8-ft.-tall window next to the entry door. She stops by to discuss the sign, which will be visible to foot traffic only. She doesn’t have a logo but has seen your work. She says she wants a “trendy-looking graphic for the window, something kind of unique.”
Make a drawing of what you might have suggested to this customer and quote a price. Feel free to include any comments about how you might handle the sale.
In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they might have produced, and to quote a price for the job. Most of the details are left to the designer’s imagination. The object is to see how different sign makers approach the same project. Here’s the scenario these sign makers were given: