Logo design for truck wraps

Building brands around the canvas

By Dan Antonelli

Posted on Saturday, December 29th, 2018

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Nearly all of our truck wrap designs first involve a brand redesign or building one from scratch. The nice thing about that is we get to start with a clean slate— unencumbered by layout and formatting issues, which may have made it harder to build an effective truck wrap.

The advantage of building a new logo and truck wrap concurrently is that you can approach that task thinking about the canvas your new brand needs to live on. You can also plan accordingly for the other trucks in the client’s fleet, making sure as you design that the logo will be adaptable.

We probably didn’t approach logo design this way years ago. We usually designed the logo as a standalone first. Of course, we knew eventually it would go on the truck, but often it wasn’t sold with the wrap design. Today, nearly every client signs up for a new logo and truck wrap.

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Dan Antonelli owns KickCharge Creative (formerly Graphic D-Signs, Inc.) in Washington, New Jersey. His latest book, Building a Big Small Business Brand, joins his Logo Design for Small Business I and II. He can be reached at dan@kickcharge. com. Dan also offers consulting and business coaching services to sign companies. For more information, visit danantonelli.com. On Instagram: @danantonelli_kickcharge.

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