Here you have the basic logo architecture of icon left, type right. For this design, we pulled the icon out and changed the proportions. Note that on the rear, we did not try to force the type to flank the mark. Instead, we lowered it and used it at an angle. On the passenger side, we did a mirror of the mark.
We altered the proportions of the mark and allowed a more natural placement of the tagline. On the rear, though, we went with a vertical presentation of the icon centered above the type.
This is another example of changing the proportions to better fit the canvas. Here we used the mark to create a natural split of color for the sides. On the rear, we had the mark live below the type. Note also the mark is mirrored on the passenger side.
This design presented a unique challenge in rearranging the elements. On the vehicle, we chose to split the mascot out and then move the “Mr.” to where the mascot was in the logo. We did this primarily because the logo itself was more square than horizontal, and it would not have filled the space on the truck well.
