Adapting logos to vehicles
When is it okay to alter a brand—and when is it not
By Dan Antonelli
Posted on Saturday, February 23rd, 2019
When you think about designing wraps for vehicles, it’s akin to putting a puzzle together—making sure all the elements fit together, and making the best use of the canvas. But if we’re thinking about all the sides of this canvas, we’ve got inconsistent sizes and proportions in which we’re trying to fit the logo. The sides are horizontal, and the rear is usually vertical. And so if we’re not supposed to ever change or alter a logo, how can this ever work?
Well, the answer is simple. It can’t work. And it’s part of the reason why so many wraps today are ineffective. Or at least ineffective on some of the sides. The myth that a logo is so inflexible that its proportions can’t be changed is just that: a myth.
I’m not talking about squishing or stretching a logo—that should never be done. I’m talking more about the proportions of the logo and the graphic, and also elements of a panel-based logo and their elements.
Dan Antonelli owns KickCharge Creative (formerly Graphic D-Signs, Inc.) in Washington, New Jersey. His latest book, Building a Big Small Business Brand, joins his Logo Design for Small Business I and II. He can be reached at dan@kickcharge. com. Dan also offers consulting and business coaching services to sign companies. For more information, visit danantonelli.com. On Instagram: @danantonelli_kickcharge.