Before and after: The details make the difference
Posted on Thursday, February 28th, 2019
It’s been said “the devil is in the details”—and this is painfully true in sign design. Those details can make the difference between a layout that just provides identification and one that really connects with the viewer, creating a positive impression that increases the awareness of the business.
Worse yet, not paying attention to the details can often result in a sign that creates no real impression or, tragically, a negative impression.
Let’s take a look at a business that obviously decided it was time for an extreme makeover of their storefront, which would cost thousands. I’m assuming that, tripping over dollars to pick up nickels, not much was left to invest in the design for the signage.