By SignCraft Magazine
Posted on Thursday, February 28th, 2019
I’ve learned to make one or two things really jump out and let the secondary stuff be just that—secondary. I usually oversize the primary copy, because you really have to splash things right in front of people so that they can’t miss it. I try to explain to people why I do what I do, and usually they get it. But I still like it best when they say, “You’re the professional—you handle it.”
Staying at it:
I really enjoy doing a sign from scratch to finish. You work up the design, carve the letters and fabricate the sign, then you get to drive by and see it out there doing its job. You feel pretty good about that. It’s a rewarding business.
I’ve got no plans on retirement. I hope to work as long as I can. I like what I do, and my customers seem to like it, too. I plan to just keep on doing it and enjoying it.