CNC-cut PVC board components; letters are finished with 23K gold leaf and background is black smalts
CNC-cut 1-in. high density urethane board [HDU] letters are finished with 23K gold leaf; background is black smalts
Letters were router-carved in 1 ½-in. HDU and finished with 23K gold leaf. Background is black smalts
Router-carved PVC panel with graphic cut from 1 ½-in. HDU; letters and graphic are finished with 23K gold leaf and background is black smalts.
CNC-cut 2-in. HDU panel with cutout letters; dog was hand carved.
Letters were router-carved in 2-in. HDU panel and finished with 23K gold leaf; background is black smalts.
Router-carved ¾-in. overlaid plywood; star was cut from PVC board and finished with silver leaf.
Router-carved PVC panel with HDU bird cutout mounted on a 1/8-in. aluminum composite material backer; background is black smalts.
Letters were router-carved in a 2-in. HDU panel and finished with silver leaf; background is black smalts.
John Liptak

John Liptak

By SignCraft Magazine

Posted on Thursday, February 28th, 2019

I’ve learned to make one or two things really jump out and let the secondary stuff be just that—secondary. I usually oversize the primary copy, because you really have to splash things right in front of people so that they can’t miss it. I try to explain to people why I do what I do, and usually they get it. But I still like it best when they say, “You’re the professional—you handle it.”

Staying at it: I really enjoy doing a sign from scratch to finish. You work up the design, carve the letters and fabricate the sign, then you get to drive by and see it out there doing its job. You feel pretty good about that. It’s a rewarding business.

I’ve got no plans on retirement. I hope to work as long as I can. I like what I do, and my customers seem to like it, too. I plan to just keep on doing it and enjoying it.

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