By SignCraft Magazine
Posted on Thursday, February 28th, 2019
Pare it down:
Around here—and probably most everywhere—customers are bad about wanting to say too much on their signs and vehicles. They don’t edit their copy down to the most important message. I always try to get customers to eliminate the copy that isn’t necessary.
Any such copy that you add to a sign is done at the expense of your primary message. Pare it down. Don’t be repetitive. Eliminate secondary messages. Make it clean, simple and to the point. Right away their sign gets stronger than the other ones around it.
Effective sign design is about the best advertising going for small businesses. Most businesses don’t take advantage of that. That’s what I like to do for them—help them create a quality brand that will set their business apart from the crowd. Signs can create a powerful first impression for a small business, and you want to make sure it’s a positive one.