Design & Price: 4-by-16-ft. storefront sign

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they might have produced, and to quote a price for the job. Most of the details are left to the designer’s imagination. The object is to see how different sign makers approach the same project. Here’s the scenario these sign makers were given:

The owner of a new antique store stops by to see about a storefront sign for a building she has leased, just outside of town. The freestanding building has a barnwood façade with double entry doors and three 4-by-4-ft. windows on each side of the doors.

There is a flat 8-by-24-ft area above the doors that will accommodate the sign. The building is about 75 feet off the two lane road that passes in front of it. She would like to put a 4-by-16-ft. flat sign on the building. Make a drawing of what you might have suggested to this customer and quote a price. Feel free to include any comments about how you might handle the sale.