By SignCraft Magazine
Posted on Wednesday, May 1st, 2019
“I have a fascination with the unusual things,” says Redgie Adams. “I don’t like to do the run-of-the-mill stuff. It just doesn’t excite me. Fortunately we’ve got our own little niche, and we have customers who want our kind of work.” For close to 50 years, Redgie has been turning out creative signs and graphics from his Arkansas shop.
He’s carved out a market for his brand of unique projects by doing everything from store and restaurant interiors to displays and custom furniture. Eventually the out-of-the-ordinary became the ordinary work at his two-man shop, which sits beside his home in North Little Rock, Arkansas.
A focus on custom:
2600 sq. ft.
Redgie Adams and Jon Moore
MultiCam CNC router
Roland VersaCAMM 540i
Epilog Fusion 40 laser
Thermal Dynamics Plasma cutter
Graphtec FC4100 cutter
On Instagram as @rasigncrafter
When someone calls and says, “Hey, I need a price on a set of channel letters…” I explain that we don’t do those. I do them for my regular clients, but I don’t look for that sort of work. We turn away most of the standard rectangular signs, too. We’re really not interested in putting that work out on the street. You have to go where you like to go, where you want to go. You can’t go where others would steer you.
If they want something unique, though, we can help them. When you do something different and interesting on a sign it immediately gives that sign a huge edge over all the other signs out there.
From lettering to blasted to fabricated:
I got started in 1971. I was a sign painter and did whatever sign work I had to out of my 12-by-16 carport. Before long, a customer asked me to make some redwood signs so I learned how to do sandblasted signs. This turned into a great market for me. There was only one other sign shop here making sandblasted signs at the time, and it seemed like everybody wanted one.
Then I got to a point where I couldn’t be around redwood board without sneezing. I was allergic to it. I started looking for other ways to make 3-D signs and learned about fabricating letters.
Shop and staff:
From the carport, I moved to a 20-by-30 shop for several years before Jeannie and I bought this home, which had a building next door that I could use for a shop. We added on to that and have been here ever since. It’s a 32-by-82 shop, but I have quite a few lean-tos and storage buildings, too.
Jon Moore has worked with me for 30 years. He’s my computer guy and runs the router and the printer. He’s a genius. He knows a little about most everything. I’d rather do hands-on stuff—I’d rather make sawdust than sit behind the computer.
The market and the customers:
Most of our work is in the Little Rock and North Little Rock area. It’s not a huge market—the Little Rock, North Little Rock, Conway area has a population of about 750,000. But they keep us busy, and we get to do the kind of interesting work that we like.