“Luke had an existing logo I had to work with,” says Raychel. “He now has about 20 trucks and all are done with printed reflective vinyl.”
“This was another existing logo I had to design to work on four different types of trucks that were three different colors. It’s all printed on 3M vinyl.”
“I designed this logo and sign for a local client. The sign uses router-cut PVC letters on a panel of ½-in. PVC that’s roughly 3-by-4-ft.”
“I used this client’s existing logo and designed the sign to be very dimensional. It’s carved high density urethane board on a 42-in.-diameter aluminum panel with router-cut HDU letters, and mounted on an aluminum post.”
“Embody had an existing logo that was all Times Roman text. I couldn’t live with it being right next door to me, so I changed it up and updated the logo to better suit them. I designed two partial wraps to go on two different color cars.”
“I designed this logo with Rachel Svenson, then designed the dimensional sign. The sign is roughly 4-ft. tall and 2-in. HDU with 1-in. HDU letters.”
“I redesigned their logo, then did a new sign and also their van. The sign is about 4-by-5-ft., multi-level sandblasted HDU board with carving.”
“Larsen Dental, in Beaver Creek, Wisconsin, contacted me to design a logo and dimensional sign. They loved Anchor Realty so much they wanted similar details. The 40-in.diameter sign is many layers of HDU with hand-carved fleur de lis and finished with gold leaf.”
24-in.-wide carved HDU sign finished with gold leaf lettering, done for a client’s summer home in Vermont
“I revamped this logo and designed the wrap, which is printed on 3M vinyl.”
“I designed this for all their trucks and a trailer. It’s printed and contour cut 3M vinyl.”
“We started with the architect’s design then added the dimension and fabrication details. It’s 36-by-42-in. HDU with routed PVC. The accents are real rolling pins.”
“I designed the logo and truck graphics, which were printed and contour cut from 3M vinyl.”
“My favorite sign! It was done for a friend on Martha’s Vineyard. I had total free rein for design and fabrication. It’s 40-by30-in. all HDU with hand-carved HDU scrolls and gold leaf.”
“I recreated and hand painted this design, using a client-provided photo that was taken in 1929. Rachel Svenson did the pinstriping.”
“This is the latest version of this logo. The original was painted in the ’90s, but this one was printed and contour cut from 3M vinyl.”
“I designed this 30-by-60-in. HDU sign with gold leafed lettering for a local school.”

Raychel O’Donoghue

By SignCraft Magazine

Posted on Wednesday, June 26th, 2019

Learn to draw letters so that you can understand the visual relationships between the letters. There are few times that I use a line of lettering without messing with it a little bit—the spacing or the letters themselves. If you haven’t done lettering by hand, you may not know how to do that. Having learned to draw lettering has been a big help to me.

You need to learn the fundamentals of effective sign layout. It’s not just a matter of typing in the copy. And sign design is different than other types of graphic design. You see quite a few logos that look okay on the screen or on the business card, but they just don’t work well on a sign.

If you invest a little time in learning, you’ll have something to offer. Anyone can make a vinyl sign, or most any type of sign, with the help of the computer. That’s just the production side. The question is whether or not it will be an effective sign. If your work doesn’t stand out from the rest, you won’t have much to offer.


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