By SignCraft Magazine
Posted on Wednesday, June 26th, 2019
Learn to draw letters so that you can understand the visual relationships between the letters. There are few times that I use a line of lettering without messing with it a little bit—the spacing or the letters themselves. If you haven’t done lettering by hand, you may not know how to do that. Having learned to draw lettering has been a big help to me.
You need to learn the fundamentals of effective sign layout. It’s not just a matter of typing in the copy. And sign design is different than other types of graphic design. You see quite a few logos that look okay on the screen or on the business card, but they just don’t work well on a sign.
If you invest a little time in learning, you’ll have something to offer. Anyone can make a vinyl sign, or most any type of sign, with the help of the computer. That’s just the production side. The question is whether or not it will be an effective sign. If your work doesn’t stand out from the rest, you won’t have much to offer.