Ozzie, Paul and Joe in 2010, while Ozzie was still active in the business
Vinyl and acrylic dimensional letters and digital print on a 4-by-4-ft. panel of high density urethane [HDU] on aluminum, finished with Matthews acrylic polyurethane paint and hung with a custom powder-coated steel bracket
Laser-cut acrylic letters on 2-by-8ft. panel of ¼-in. clear acrylic with silver glass etch film, hung using MBS Signage Hardware
2-by-4-ft. custom interior LED sign with brushed aluminum veneer letters on custom fabricated aluminum composite [ACM] raceway
Avery wrap film printed on the Roland Sol-Jet XR-640 with Arlon laminate
Digital print on 3-by-3-ft. HDU panel mounted in a custom powder-coated steel bracket with LED lighting
Carved and hand-painted 3-by-4-ft. Extira composite panel, finished with Matthews acrylic polyurethane paint. It was given to Levon Helm for his 70th birthday.
1-in.-thick Sintra PVC letters, finished with Matthews acrylic polyurethane paint and pin-mounted on a 4-by-12-ft. painted brick building fascia
V-carved letters in 1-by-8-ft. panel of ¾-in. Extira composite material finished with Matthews acrylic polyurethane paint
Letters were cut from Extira material and mounted on a 4-by-6-ft. panel of 1-in. pine planks that was hand painted.
V-carved lettering on an Extira panel finished with Matthews acrylic polyurethane paint, and a digital print on aluminum composite material. Background is cedar planking on marine panels.
125-Year commemorative wall done in acrylic, wood and aluminum
Router-cut Sintra PVC lettering and logo on 2-by-10 cedar planks
Router-cut Sintra PVC lettering finished with Matthews acrylic polyurethane paint, with custom roof-mount linear LED lighting, 2-by-12-ft. overall
12-in.-round laser etched zinc panel
8-by-12-ft. custom monument sign done with all Extira panels, hood and post wraps, finished with Matthews acrylic polyurethane paint

Timely Signs

Kingston, New York

By SignCraft.com

Posted on Wednesday, June 26th, 2019

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Owners: Paul and Joe Beichert

Shop size: 15,000 sq. ft.

Staff: 19

Age: Paul, 46 and Joe, 42

Graphics equipment:
Two Roland XR-640 printers
Multi-Cam 3500 Series CNC Router
Seal Base 64 Laminator
Roland Camm1 Pro 64” plotter
Epilog M2 Laser
Vision 1620 Rotary Engraver
Matthews Paint System

Online:
www.timelysigns.com
On Facebook as Timely Signs
Ozzie Beichert got into the sign business in 1972. His sons, Paul and Joe, grew up around the business but each went to college to pursue different interests. Paul got a graphic arts degree from Syracuse University, and Joe got a business degree from George Washington. In 2000, with college out of the way, they approached their dad with the idea of working with him and growing the business.

Today, Ozzie is retired and Paul and Joe are plenty busy with Timely Signs. They’ve gradually grown the business from the five-person shop that it was back then to a staff of 19 today. Annual sales are almost five times what they were back then. SignCraft spoke with Joe to learn more about their business and their strategy for growth:


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