By SignCraft Magazine
Posted on Wednesday, June 26th, 2019
Staff is critical
Our biggest challenge has been developing our staff. Many of the people that we’ve hired have come from outside the sign industry, which is a little unusual for a sign business. That’s been possible because we have fairly specialized departments: design, sales/ administration, fabrication, production and service/installation. Each of the people inside those departments is focused on their area.
So our graphic designers don’t make signs; they create the designs and set up presentations for our salespeople. Our fabricators are routing, bending, welding and painting. Our production people are cutting and applying vinyl.
We utilize some wild materials and some very interesting technology. We work with many vendors, too. So when a project warrants it we can get a group of us together and talk about it. Each of us may come up with a different idea of a solution. That’s so much more effective.