Design drives successful digital prints
The technology is impressive, but the outcome is only as good as the design
Posted on Tuesday, August 27th, 2019
To say digital printing is everywhere would be an understatement. Vehicle wraps, flat signs, wall coverings, floor graphics, stickers, windows—it’s everywhere and then some. You can print on media designed for application on rough stucco walls to 22 karat gold film, and everything in between. And wraps? We’ve seen everything from caskets to entire buildings wrapped in digital prints.
The keys to success, though, remain the same: effective design, choosing the proper media and installation skills. When digital prints fail, it’s usually a failure in one of these three areas. Installation skills are a matter of knowledge and practice, and that takes a little time to master.
Design failures are most often around poor legibility of the text, lack of contrast and not organizing the copy well. The best resource here is studying digital prints that are very effective—and those that miss the mark. There is much to be learned from both.