Market your signs with Instagram

This easy-to-use social media platform is perfect for signmakers

By Kim Schmehl

Posted on Thursday, October 24th, 2019

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How to set up an Instagram Business Account

To use Instagram, Android users can go to the Google Play Store and iPhone users to the App Store to download the app. You can set up a new Instagram account using either your phone number or email address, then create your username and password. (If you’re a Facebook user, you can choose Log in with Facebook to get started quickly.)

If you plan to use Instagram primarily for your business, use your business phone number and email address, then create a username that relates to your business name. Once your account is set up, tap the person icon in the bottom right of the screen. At the screen that opens, tap the menu icon (three horizontal lines) in the top right and choose Settings at the bottom of the list.

When the Settings window opens, tap Account on the list of options. Scroll down to the bottom of the list that opens and choose to Switch to Business Account. Add your business information, such as business address and phone number. You’re up and running on Instagram.

Although Instagram is designed for use on a smartphone, you can also use Instagram from your computer. Simply go to Instagram.com on any browser to create your account.

You can link your Instagram Business Account to your Facebook Business page, so that your Instagram posts also appear on your shop’s Facebook page. Simply go to your profile screen in Instagram and tap on Edit Profile. Scroll down and tap on Page. Select your required page there.

Be sure to tap the Search icon (the magnifying glass) at the bottom of the screen and enter @signcraftmagazine to visit SignCraft’s Instagram. Once there, tap the blue Follow button to follow SignCraft and see an idea-packed sign design every single day. —Editors
Promoting your sign business on social media might seem overwhelming, too time consuming or just plain confusing. But if you can set aside about 15 to 20 minutes every day, you can successfully manage an Instagram account. (Even if you’re not under 30!)

Instagram is a free online social media platform and a great place to dip your toes into the social media marketing world without investing too much of your time. Simply take a picture with your phone and post directly to the platform. That’s it.


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