Nine tools for stronger layouts
Before-and-after photos show the difference they can make
By Michael James
Posted on Thursday, October 24th, 2019
Over the years I’ve found a few things that I feel really make a difference when it comes to creating signs that do their job. They’re easy to spell out, but it takes effort and practice to incorporate them into your work.
I do a lot of routine signs and banners, and I find that keeping some basic principles in mind is a big help in creating effective layouts quickly. I’m including a few examples to help illustrate what I mean.
I can think of at least nine guidelines that result in better-looking, more successful signs. Look them over and see if you don’t agree: