Signs that sell food

Burgers, tacos, cocktails—cool signs sell them all

By Rob Cooper

Posted on Thursday, October 24th, 2019

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Food signs are fun! For me, the point of food signs is to make someone want to eat—or drink.

There’s nothing like using melted cheese colors on a pizza sign. One of my customers told me a long time ago that red, yellow and green are the magic colors for food signs. I’m not sure about that, but it seems I use them a lot! Color matters, and I guess blue is not really a food-type color.

With food signs, as with all effective signs, the basic rules of legibility apply. Well, maybe. Today, a lot of what I see is just photos of food. Or even more often, I see blackboards with specials written on them. When you get three or four restaurants in a row, each with two or three plain blackboards saying that a pizza is cheaper than the other, it really looks bad.

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Rob Cooper’s shop is in Koh Tao, Thailand.

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