By SignCraft Magazine
Posted on Wednesday, October 30th, 2019
You might have a customer who wants big and bold, and then the next one might be a corporate client who wants subtle and conservative. You have to be able to read them quickly and shift gears, so you don’t waste time on a design that won’t work for them.
Trucks and more trucks
When I started, I literally worked out of the trunk of my car— going from one auto dealership to another to get business. That was how I got into truck lettering, and it has been my primary work ever since.
The dealers in the area have been kind to us and provide a constant supply of new work. That is the residual effect of having a solid relationship with them. Many times, we do the work without even speaking to the actual owner of the truck. That’s how much confidence they have that we will do a good job for them.