Designing successful racecar graphics
“Make them look like they are going fast sitting still...”
Posted on Tuesday, December 31st, 2019
At 15, Braun Bleamer was in the graphics program at his local vo-tech school, but not sure what he wanted to do. He had a knack for letters and logo design—and they had some lettering quills and 1 Shot enamels.
It was 1992, and his family had just moved to the area. He was 15 minutes from the Mahoning Valley Speedway, and most of his new friends were into auto racing. Several of their dads had race cars. It wasn’t long before his instructor let him take home some quills so he could letter a race car for one of them.
“Before long,” Braun says, laughing, “I was doing a race car over the weekend for $150. I wasn’t making anything but I was learning a lot. I spent all week planning what stripe, number and colors I was going to use. Plus, at the speedway, I had a lot of terrific work to look at, done by guys like Scottie Kania [Scottie Design & Lettering, Easton, Pennsylvania].