This photo was taken immediately after we attached the sign panels to the client’s posts. A few days later, they added attractive landscaping around the sign.
Some businesses cater to seasonal crowds. Jackson Hole is known for both summer and winter activities and scenery. Consider taking a photo of the sign during each season.
Instead of using an on-camera flash, consider a camera-mounted light that can show off your sign project’s best attributes. This is especially important in tough lighting conditions. This light sells for around $82 from B&H Photo & Video. The LED lights can be adjusted for both brightness and color temperature. Mike
We did several signs for the complex, including this smaller one at their Spa Suites. Notice the bright green summer foliage and landscaped area.

Step up your photo game!

Quality photos of your work are one of your very best sales tools

By Mike Jackson

Posted on Wednesday, December 18th, 2019

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After all of the effort it takes to design, sell, fabricate and install a “sign masterpiece”, you would think most sign shops would make an equal effort to photograph it! Right? The editors at SignCraft tell me they sometimes receive problematic photos from readers hoping to see their projects in the magazine. The editors do their best to save some images, but some are just too bad to salvage.

Some large companies hire professional photographers to capture their best projects from the most flattering angles and under the best light. If the photos help sell other highend projects, the expense might be considered minimal. For most small sign companies, however, that expense might be out of the question. But it doesn’t mean they should disregard the importance of captivating photos.

Pro photographers can spend over $6000 for a camera body and over $2000 for each lens, but it doesn’t require that kind of investment for quality photos. A good point-and-shoot camera and even some of the better cell phones can work well for most purposes.

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Mike and Darla Jackson operate Golden Studios in Loveland, Colorado, and do a variety of sign-related projects. Mike’s website is His email address is You can see more of Mike’s photos at and

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