Step up your photo game!
Quality photos of your work are one of your very best sales tools
By Mike Jackson
Posted on Wednesday, December 18th, 2019
After all of the effort it takes to design, sell, fabricate and install a “sign masterpiece”, you would think most sign shops would make an equal effort to photograph it! Right? The editors at SignCraft tell me they sometimes receive problematic photos from readers hoping to see their projects in the magazine. The editors do their best to save some images, but some are just too bad to salvage.
Some large companies hire professional photographers to capture their best projects from the most flattering angles and under the best light. If the photos help sell other highend projects, the expense might be considered minimal. For most small sign companies, however, that expense might be out of the question. But it doesn’t mean they should disregard the importance of captivating photos.
Pro photographers can spend over $6000 for a camera body and over $2000 for each lens, but it doesn’t require that kind of investment for quality photos. A good point-and-shoot camera and even some of the better cell phones can work well for most purposes.