Design & Price: Pickup truck lettering

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they might have produced, and to quote a price for the job. Most of the details are left to the designer’s imagination. The object is to see how different sign makers approach the same project. Here’s the scenario these sign makers were given:

Ryan has just purchased a trailer-mounted pressure washer and a late model white pickup to pull it. He’s already landed several jobs by cold calling. He knows that people will see his rig while he is working in their neighborhood, so he wants to get his truck doors lettered. He doesn’t think he can afford a wrap, but he says he wants “something that stands out.”

Make a drawing of what you might have suggested to this customer and quote a price. Feel free to include any comments about how you might handle the sale.