In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they might have produced, and to quote a price for the job. Most of the details are left to the designer’s imagination. The object is to see how different sign makers approach the same project. Here’s the scenario these sign makers were given:
The owner of a trucking company whose trucks you letter also owns an industrial lot that he has decided to sell. He stops by to see about getting a double-faced 4×8 sign that will “catch their eye when they go by” on the 45-mph two-lane road. He has jotted down the copy, including a lot of secondary copy that he really thinks needs to be on there. Make a drawing of what you might have suggested to this customer and quote a price. Feel free to include any comments about how you might handle the sale.
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