Get the most from sign substrates
Professional materials deliver professional results
Posted on Thursday, April 30th, 2020
Most customers have no idea what material you’re going to use to make their sign. Few realize that most of the substrates, films and finishes used to make signs have unique characteristics that contribute a lot to the appearance and durability of their sign. For most of them, their experience is limited to the everyday construction products available in the big box home improvement stores.
While we are often interested in primarily selling them on the design of their cool new sign, it’s equally important to explain that you’ll be using these specialized materials to make their sign. Most have never even seen a piece of HDU or ACM or PVC or MDO plywood. They’re everyday terms in a sign shop, and we can assume that others know them, too.
Take a minute to tell the customer about the characteristics and durability of the products you plan to use. It can go a long way towards helping them stretch their budget to work with a knowledgeable sign maker who is serious about his or her product.
It’s always a good exercise, too, to take a look at what other creative sign makers are using to make their signs. Every issue of SignCraft has plenty of examples of different substrates and materials that others have put to work to make successful signs to fit all sorts of budgets. We’ve collected a sampling of such signs here to help inspire your next project—and the one after that.