Competitive Signs, which is based in Montclair, New Jersey, invested back into their marketing and had us update their brand identity and truck wrap design.
We created a series of 24 images that highlighted some of our success stories and then have used them in social media, print ads, and on our web site.
I also updated my LinkedIn profile page to showcase more of our work, and what we do.

Marketing ideas for slow times

Reinvest in your own marketing and be ready for the rebound

By Dan Antonelli

Posted on Monday, April 27th, 2020

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If I lay my cards on the table, the last several weeks certainly have been quite a rollercoaster, as I’m sure it’s been for many shop owners. I’ve run the gamut of being fearful of the future and deflated to being cautiously optimistic and energized.

It’s gone from the highs of finally submitting the SBA loan application to the lows of realizing your bank is worthless, and you need to pursue other routes. At the time of this writing, I’m on my third lender.

Quite the whirlwind. But it’s times like these that test us and test our resolve to succeed. For many shops, I know it’s been heartbreaking to watch much of their business evaporate seemingly overnight. And with the revenues dropping, and worries about meeting ongoing expenses, it’s hard to think about what you could be doing to market the business—when your primary concern is simply staying afloat.

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Dan Antonelli owns KickCharge Creative (formerly Graphic D-Signs, Inc.) in Washington, New Jersey. His latest book, Building a Big Small Business Brand, joins his Logo Design for Small Business I and II. He can be reached at dan@kickcharge. com. Dan also offers consulting and business coaching services to sign companies. For more information, visit On Instagram: @danantonelli_kickcharge.

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