Start with a quick sketch
A rough sales sketch can gain the customer’s trust and save you time
By David Hassan
Posted on Monday, April 27th, 2020
Almost every job in my shop starts with a pencil sketch, if only a rough thumbnail drawing—even though it is likely to be produced with the help of all sorts of the latest computer technology on our MultiCam CNC router. Though pencil-and-paper are about as low tech as you can get, it is still a great way to get your designs off on the right foot.
Sometimes the sketches are just very basic drawings that help me visualize proportions and play with ideas. Other times I refine those for some projects into a more detailed shop drawing. All it takes is some basic drawing skills and an understanding of sign design fundamentals.
These quick little sketches serve several purposes. They make sales easier and faster. They gain the customer’s trust. They make it easier to get a deposit on the sign as well as get paid for doing the finished design as part of the sign. They let me have the flexibility I need to refine the design as I complete it later.