Before and After
What a difference the principles of effective sign layout can make
By Raymond Chapman
Posted on Monday, June 29th, 2020
One of the most popular sections of the very early issues of SignCraft was the “Before and After” articles of George Seelander. It was inspirational to see a mediocre layout turned into a masterpiece with just a few simple changes. None were museum quality but rather were great examples of how the everyday, ordinary project could be made most effective by making the layout and colors both readable and effective.
To many of us, those “after” photos became the tutorials that we studied over and over, trying to discover the secret to a successful sign. This was during an era before computers, the Internet or the willingness to share knowledge from one sign person to another. Thankfully, SignCraft came along and opened the world of creative sign design to us all.
These are some of my before-and-after examples. They are not intended to belittle the original designers, because we all have those things in our past that we would rather forget. At any point in our careers we are doing the best we can do with the information we have at the moment.