CNC routers mean new opportunities
The natural appeal of 3D graphics can open new doors for sign makers
By SignCraft Magazine
Posted on Saturday, August 29th, 2020
CNC routers have made 3D signs easier to produce and opened new markets for sign makers. Lobby signs and architectural signage can be done alongside creative 3D signs. Appealing panel shapes for flat signs can be cut in minutes, giving sign makers an easy upgrade to sell on lower end signs.
A recent survey of our readers tells us that more than one in four SignCraft readers own a CNC router. 52% do 3D signs, and 76% do dimensional letters. 34% offer architectural signs. The CNC router lets shops produce this work profitably in house. If their volume doesn’t yet justify buying the equipment, outsourcing lets a sign maker move into 3D markets and develop this aspect of their business. When the volume is there, the in-house equipment can be added.
New opportunities are there for upselling customers from flat to 3D, too. As more 3D signage appears around us, the added appeal of dimension gets the attention of more potential customers. 3D signs pack more impact, and customers experience that when they see examples in your shop’s display area.
“Up on the mezzanine next to my office,” says Braun Bleamer, Jet Signs, Palmerton, Pennsylvania, “is a big 3D sign that I did for First National Bank of Palmerton years ago. Everyone that walks in the shop says, ‘That’s just what I want!’ Even those who can’t afford it want that look. It’s always been that way.”