Design & Price: Boat lettering

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they might have produced, and to quote a price for the job. Most of the details are left to the designer’s imagination. The object is to see how different sign makers approach the same project. Here’s the scenario these sign makers were given:

This customer got your name from a friend whose boat you lettered a few months ago. His new boat, a small inboard/outboard cabin cruiser, will soon be out of the water for service. The white transom will be repainted, and he wants to have it lettered with the name “Lil’ Annie” in what he describes as “some cool lettering.”

Make a drawing of what you might have suggested to this customer and quote a price. Feel free to include any comments about how you might handle the sale.