I redesigned the swoosh in their logo a little to make it a little bolder and up to date, then did the layout on a photo of the SUV.
Here’s the final layout on the screen. The color graphics were sent to the digital printer and the black lettering was cut on the plotter.
Long-time friend and frequent collaborator Ritch Meiszinger [Rare Signs, Ayr, Ontario, Canada] helped out on the weeding and application.

What’s it cost to letter this vehicle?

Use experience to guide the estimating process

By signcraft

Posted on Saturday, August 22nd, 2020

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Two yards of black intermediate vinyl film, with application tape: $6 CDN
6 sq. ft. of digital prints, with laminate: $54 CDN
Total materials: $60 CDN (or about $45 in US dollars)

Discuss project, design and prep file: 1 hour
Print/cut/weed: 1 hour
Clean/prep vehicle apply graphics: 1 ½ hours
Travel time: ½ hour
Total time: 4 hours
This vehicle belongs to a long-term client of mine. He has a growing company with a fleet of at least 20 trucks in their fleet. I’ve lettered them all, done their storefront signs and a lot of other work for them over the years. He’s a great customer. He knows what he likes and he appreciates good work.

Their logo was done probably 20 years ago, when the swoosh was popular. For this car, I modified the swoosh, making it heavier and bolder to update things a bit. Their name is long and the letter style is somewhat extended, so it makes a long graphic.

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