Save those good ideas for later

When something creative doesn’t sell to the first customer, hang on to it

By Dan Sawatzky

Posted on Friday, October 30th, 2020

About fifteen years ago we first came up with the idea to create a submersible-shaped feature like the famed Okanagan Lake monster named Ogopogo. This cryptic creature is rumored to live in the freshwater lake of the region. Sightings have been many through the years, although no irrefutable proof is available, save for some blurry photos. The local tourism folks have offered a million-dollar prize for its capture.

Our proposed solution was to build a life-sized “historical” submarine, unveil it and claim the prize. We didn’t expect to garner the million-dollar reward, but we knew the imaginative project would attract a lot of international media attention for our client.

This project of course fit perfectly with our definition of a great sign. It would attract so much attention to our client’s business. We started with the legend, which contained just enough facts to make it plausible.


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