Posted on Monday, November 2nd, 2020
In 1985 Brad Johnson quit his day job to go into sign making full time. He was, in his words, “completely green, totally on fire with the pilot light blazing.” He had learned some basics and was picking up freelance sign jobs. His college education was in landscape architecture, but his interests were heading into graphic design.
“I had been reading those early issues of SignCraft,” Brad says, “and it was just what I wanted to do. I loved letters and rock ‘n’ roll album art. I was crafty and loved to make and build stuff. I was stoked. I could hardly sleep those first couple of nights after the big aha moment, finally knowing my life’s calling.”