Doyle Rogers

Bridgman, Michigan

By signcraft

Posted on Monday, November 2nd, 2020

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Shop name: Art-FX

Shop size: 8000 sq. ft.

Staff: 3 full-time, 2 part-time

Age: 38

Graphics equipment:
HP latex 365 digital printer
Royal Sovereign laminator
Roland 64-in. cutter
ShopSabre PRO 510 CNC router
Screen printing equipment
Adobe Illustrator
FlexiSign for cutting
Caldera RIP


When he turned 20 in 2002, Doyle Rogers’s birthday gift was his father’s part-time sign business. He knew little about making signs or being in business. He got the computer, software, plotter and a small group of customers—some of which he still serves today. Over the past 18 years he learned to make signs and to grow a sign business. Today his business, Art-FX, is busy and expanding.

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